Europe's Number One.
At a glance
More than 800 stores with sales floors measuring up to 10,000 square meters in 14 countries around the globe are what makes Media Markt Europe’s undisputed Number One consumer electronics retailer. For more than 35 years, Media Markt has been synonymous with innovation, uncompromising customer orientation and a comprehensive range of customer and after-sales services. But sheer size alone is not the key to success.
In 1979, the company’s founders reinvented electrical goods retailing once and for all. Up until then, it was the local retailer who had the undeniable power to decide which devices to add to his product portfolio. Media Markt, however, demonstrated that emancipated, well-informed customers can decide for themselves which TV, stereo system or kitchen appliance they want to own. And today’s product portfolio is more persuasive than ever, comprising everything from flat-screen TVs to tablets, from smartphones to action cams, from game consoles to fully-automated coffee makers. With an average assortment of 45,000 articles in its bricks-and-mortar stores and integrated online retailing, Media Markt offers its customers clear, fair and reliable prices both online and offline.
Every Media Markt is like a permanent innovation trade fair where customers can try out and compare products – the perfect opportunity for customers to find out more about the latest innovations available on the market and evaluate them for themselves. Touching products, picking them up and trying them out is all part of the shopping experience at Media Markt. After all, who wants to buy a pig in a poke? This is one of the things that make Media Markt so irresistible to technology enthusiasts. Those who can never get enough of the latest trends and developments are in seventh heaven when they browse the shelves at Media Markt. The stores act as genuine magnets for tech-savvy customers, which is why a great many manufacturers use them to show-case their latest product innovations.
Multichannel is the name of the game
Media Markt continues to take an innovative approach. By closely linking the online shops in all the countries in which it operates with the local bricks-and-mortar stores, customers can now decide between a number of different sales channels. Within the framework of this multichannel strategy, Media Markt provides customers with a key component of modern life: flexibility. Customers can, for example, pick up purchases made online at a local Media Markt store the very same day, subject to availability, and take advantage of services offered at the store. Alternatively, they can obtain advice at a local store and then order online and have the products delivered to their home. Thus Media Markt is once again setting new standards when it comes to consumer electronics retailing. The individual combination of sales channels – i.e. multichannel – is the name of the game at Media Markt. And this is first and foremost beneficial to the customers’ shopping experience as they get the best of both worlds. Whatever customers need, whenever they need it, they will find it at Media Markt.
Consistent service orientation
High-quality and reliable service provides the foundation for a relationship that is based on trust. Customers can rely on friendly staff to provide expert advice when selecting their products of choice. With Media Markt’s Power Service, customers can choose between a wide range of after-sales services such as the assembly and installation of TVs and household appliances or immediate technical assistance, as well as financing, extended warranties, repair services and the disposal of old devices.
Decentralized corporate structure
Not only are the multichannel approach and high level of service orientation key components of the company’s philosophy but also its decentralized corporate structure. Media Markt is not a centrally controlled network of stores. Instead, each Media Markt store is an independent company whose local manager holds a stake of up to ten percent in his store. As a businessman and part owner, he identifies to a much greater extent with his store and has a vested interest in its success. True to the motto “all business is local”, he has a great deal of freedom to decide and act as he sees fit. He decides, for example, on the range of products he offers in his store, allowing him to cater to the needs and desires of his local customers.
People are the key
Meeting the needs of its customers, industry partners and employees is part of Media Markt’s mission. Its employees are highly motivated and willing to work hard – and not without reason. Flat hierarchies and the opportunity for employees to contribute their own ideas are two things that are deliberately encouraged. A high level of individual responsibility and autonomy mean that employees make a significant contribution to the company’s overall success.
Milestones of our success story
It was back in 1979 that Helga and Erich Kellerhals, Walter Gunz and Leopold Stiefel came up with the brilliant idea for the very first Media Markt store. A huge selection of brand-name products at permanently low prices offered on a large sales area situated in a commercial zone in Munich, Germany – it was with this simple yet ingenious business idea that the four company founders hit the nail on the head.
Today, Media Markt can look back on a success story that spans more
than 35 years – take a look:
Located in the Euroindustriepark in Munich, Helga and Erich Kellerhals, Walter Gunz and Leopold Stiefel present a huge range of electronic products under one roof for the very first time. The idea of Media Markt is born.
First Media Markt store in Munich, Germany, 1979.
Media Markt opens its first store in Austria.
Media Markt Salzburg, Austria, 1990.
Media World is founded in Italy with the opening of the first store in the city of Bergamo.
Media World Catanzaro, Italy, 2009.
Media Markt expands into Switzerland with a double opening of the stores in Dietikon and Dietlikon.
Media Markt Conthey, Switzerland, 2004.
With “Ich bin doch nicht blöd.” (“Hey, I’m not stupid.”), Media Markt creates one of the best known advertising slogans of all times.
German advertising slogan, 1995.
Media Markt opens its first store in Hungary.
Store opening in Budapest, Hungary, 1997.
In Munich, the 100th Media Markt store opens its doors. In the same year, the company expands into Poland.
Media Markt Czeladz, Poland, 1998.
Media Markt celebrates its debut in Spain and the Netherlands. The Corporate Group also takes over the Media World stores in Italy.
Media Markt Granada, Spain, 2005.
Media Markt expands into Belgium.
Media Markt Antwerpen, Belgium, 2002.
Media Markt celebrates the opening of the first Media Markt store in Portugal.
Portuguese advertising, 2013.
The 200th Media Markt store opens its doors in the city of Hamburg. In the same year, the company also expands into Greece.
Media Markt Hamburg Altona, Germany, 2005.
In Stockholm, Media Markt celebrates its premiere in Sweden. Expansion into Russia is launched with the double opening of two stores in Moscow.
Media Markt Opening in Russia, 2006.
The first Media Markt store in Turkey opens its doors.
Media Markt opening in Istanbul Ümraniye, Turkey, 2007.
Media Markt celebrates its 30th anniversary. With a sales area of 10,000 square meters, the biggest Media Markt store in the world opens up in Munich.
Media Markt Store opening in Munich, 2009.
The company introduces its own brands ISY, KOENIC, PEAQ and ok., which are available at Media Markt stores throughout Europe.
Media Markt Erding, Germany, 2013
In January, Media Markt celebrates the launch of its German online shop.
German online shop 2012.
Skilled and dedicated employees
The foundation of Media Markt’s success is its skilled and dedicated employees, who love the products that they sell every day. After all, that is what makes work fun, and it also pays off handsomely. Customers appreciate the expert advice and excellent service that they receive at Media Markt. Employees are crucial to the company’s success and important to its corporate culture. The company therefore ensures that the individual strengths of each and every employee are cultivated. Individual responsibility and an entrepreneurial mindset are encouraged, and the company offers attractive career prospects and further training opportunities. The great appreciation that the company shows to its employees has a positive impact on the way in which they deal with customers.
Developing young talent
The career prospects are what make vocational training at Media Markt so very attractive to young people. The company wants to make sure that they have a pool of qualified new talent for the future. That is why many of the vocational trainees are given permanent work contracts once they successfully finish their vocational training.
High level of practice orientation
Another key component of working at Media Markt is a high level of practice orientation from the word go. This means that vocational trainees are given the opportunity to get to know all the departments and categories of products in a store, while more experienced employees are provided with regular product, customer relations or sales strategy training courses.
At Media Markt, the individual strengths of employees are cultivated to enable them to develop their full potential. Employees are provided with individual support during their vocational training and later they profit from a mentoring system. Every employee is also given a great deal of individual responsibility and autonomy is encouraged. At Media Markt, people are the key – that is the core principle of our corporate philosophy.
Working in the service of our customers
Ultimately, Media Markt employees are always working in the service of our customers. Some customers need extensive expert advice. Others know exactly what they want but just can’t find the right product on the shelves. Others want to take a closer look at the products and have someone demonstrate how they work. Even when they cannot immediately be seen, be it in the back office or in the warehouse, Media Markt employees are always there to provide customers with expert advice and be at their service whenever they are needed.
Media Markt is one of the best known companies in Europe and is renowned for its attention-grabbing advertising. The swirl in Media Markt’s logo is characteristic of the whole company. Permanently low prices and sensational advertising are constantly causing a stir within the industry. Surveys confirm that Media Markt creates advertising that people remember best. And the core advertising concept that has been used since the company was founded is still in place today and focuses on honesty, individuality and humor.
Loud, funny and to the point
“Ich bin doch nicht blöd.” (“Hey, I’m not stupid.”), the company’s famous advertising slogan, is known to millions of customers across Europe – in their respective national language, of course: “Ik ben toch niet gek“ in Dutch, “Yo no soy tonto“ in Spanish and “Nie dla idiotóv“ in Polish, for example. The tried-and-tested advertising concept is very similar in all the countries in which the company operates. The advertising is intended to attract attention, polarize and speak to people’s emotions. This is why the name and logo are the same in all the countries and advertising slogans are simply translated or adapted slightly. Nevertheless, there are also advertising campaigns that have been developed specifically for a particular country in order to reach customers in that country more effectively.
After all, people in Belgium or Spain might laugh at different things compared to people in Russia or Turkey. The resounding success and ongoing growth of Media Markt in all the countries in which it operates proves that this brand strategy works. And after all, millions of customers cannot be wrong.
Visit our international websites.
More than 800 stores with sales floors measuring up to 10,000 square meters in 14 countries, an average assortment of 45,000 articles and an integrated online offering – these are the key data of a business enterprise whose extraordinary dynamic growth has kept the industry holding its breath for more than 35 years. Innovative, customer oriented and highly competitive, Media Markt is continually enhancing its position as the Number One consumer electronics retailer in Europe.
Why is that? The answer is simple. The business concept is based on innovation, drive and modern personnel management. This principle can be applied in all the countries and yet be individually adapted to the local customers’ needs. The decentralized corporate structure grants a high degree of freedom to each store manager. True to the motto “all business is local”, they are responsible for deciding on the product portfolio, personnel and marketing for their respective store. This allows the managers of stores from Lisbon to Novosibirsk to tailor the range of products they offer to the local context in which they operate and to guarantee a high level of customer orientation. With this strategy, Media Markt has become a real export hit, and the concept has also proven successful internationally. Media Markt stores and online shops are popular shopping destinations in Germany, Spain, Italy, Turkey, Russia and nine other countries in Europe.